The consumer demand for skin microbiome-gentle products along with the development of such products, will likely prompt brands to downplay their communication around the “naturalness” of their products.

It is becoming increasingly evident that the research around the skin microbiome is becoming the most engulfing thing that has happened to the beauty industry for a very long time.

“Clean Beauty 2.0” will describe products that do not negatively impact the health of our skin. These products will be skin microbiome-gentle.

While this field remains unregulated it seems that ‘’skin microbiome gentle’’ is currently the most relevant microbiome related claim. Meaning a product that does not interfere with the balance of a healthy microbiome.

In May 2023, KIND TO BIOME established its inaugural retail partnership with Dover Street Parfums Market (DSPM). DSPM hosted a unique installation featuring brands bearing the KIND TO BIOME mark, highlighting products designed to harmonize with the skin's microorganisms.

KIND TO BIOME has recently achieved a significant milestone by certifying eight cosmetic ingredients from the reputable South Korean OEM and ODM, COSMAX BTI. These certified ingredients have met the stringent standards set by KIND TO BIOME, ensuring that they maintain the delicate balance of the skin microbiome, crucial for healthy skin.

In 2022, the market for microbiome-focused products was valued at $381.5 million, with a projected CAGR of 10.9%, reaching $835.2 million by 2030. Consumer interest in microbiome-focused skincare is evident, with 50% of US adults expressing a desire to try these products.

RMS Beauty's collaboration with KIND TO BIOME is spotlighted in the launch of new skincare products. The collaboration focuses on incorporating microbiome-friendly formulations, aligning with the growing consumer interest in skin health.

The SKIN SERIES platform delves into the intricate relationship between clothing and the body, particularly focusing on the skin and textile microbiome.

Since working in sportswear or performance wear and exploring how materials can influence your body, I became especially interested in clothing where the textile is directly in contact with your skin. I