In May 2023, KIND TO BIOME established its inaugural retail partnership with Dover Street Parfums Market (DSPM). DSPM hosted a unique installation featuring brands bearing the KIND TO BIOME mark, highlighting products designed to harmonize with the skin's microorganisms. This innovative retail space marked a pioneering effort in promoting awareness of microbiome-first skin and scalp care. Building on this success, KIND TO BIOME plans to extend its retail activations globally, both in-store and online. The focus will be on collaborating with retailers like Good Hood, Liberty, and CREDO, aiming to generate significant sales and enhance client awareness.