The KIND TO BIOME seal of quality is for science-forward brands that strive for skin and scalp microbiome-gentleness.

KIND TO BIOME offers accessible product-microbiome testing. Working closely with science-forward skin care, cosmetic and personal care brands, KIND TO BIOME assesses how individual ingredients and formulas influence the skin’s microbiome – the all-important skin health dimension.

Learn more about our testing

Skin microbiome—the all-important dimension in skin health.

The KIND TO BIOME mark is for science-backed skincare brands that make skin microbiome-gentle products.

Become skin microbiome-gentle approved

Our Work

On a mission to make all skin care, cosmetic and personal care products at least microbiome-gentle within the next 5 years.

As the skin microbiome era starts to unfold, KIND TO BIOME is here to support science-forward companies to change the way products are made. We offer accessible product-microbiome testing and assess the link between the skin microbiome and products.

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Some KIND TO BIOME approved products

Some science-forward brands we work with

Testimonials

Arabella Preston

Co-Founder

Votary

”The KIND TO BIOME mark is a great way to educate consumers about the all-important skin microbiome”

Flo Glendenning

VP of Product & Sustainability

The Nue Co.

“The ability to carry a third party verified mark of approval on your skincare products, such as KIND TO BIOME, is the gold-standard for us and our customers. The future of skincare is rooted in skin health, and Kind to Biome are at the forefront of supporting that movement with accountability and transparency"

Sam McKnight

Founder

Hair by Sam McKnight

“As a hair professional I know that great hair starts at the scalp with a healthy skin microbiome - so, I’m thrilled that my Light Nourish and Rich Cleanse shampoos have received the KIND TO BIOME quality mark. This accreditation is so important as it’s a seal of quality that enables consumers to shop with confidence.”

Want to learn more? Progress is all about questions.

Here you will find straight-forward questions with kind answers.

Go to FAQ

Skin Microbiome Claims: Sticking with the Second-Best Cosmetic Claims while Science, Technology and the Regulatory Landscape Matures

While this field remains unregulated it seems that ‘’skin microbiome gentle’’ is currently the most relevant microbiome related claim. Meaning a product that does not interfere with the balance of a healthy microbiome.

The Evolution Towards "Clean Beauty 2.0" is Underway, with the Skin Microbiome at its Core

“Clean Beauty 2.0” will describe products that do not negatively impact the health of our skin. These products will be skin microbiome-gentle.

The Skin Microbiome is Concept- and Legacy-Neutral, and its Coming for The Entire Beauty Industry

It is becoming increasingly evident that the research around the skin microbiome is becoming the most engulfing thing that has happened to the beauty industry for a very long time.

The Skin Microbiome: The Lens That Will End the Natural vs Synthetic Debate

The consumer demand for skin microbiome-gentle products along with the development of such products, will likely prompt brands to downplay their communication around the “naturalness” of their products.

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