IN THE NEWS: Tapping the microbiome opportunity: Instagram’s top skincare contenders

In 2022, the market formicrobiome-focused products was valued at $381.5 million, with a projected CAGRof 10.9%, reaching $835.2 million by 2030. Consumer interest inmicrobiome-focused skincare is evident, with 50% of US adults expressing adesire to try these products. Key brands like REN Cean Skincare, KORRES, andDr. Barbara Strum are capitalizing on this trend, emphasizing holistic andscientifically-driven skincare. The collaboration between KIND TO BIOME andJennifer Carlsson analyses Instagram's top trending microbiome-focused brands,highlighting the growing importance of microbiome-focused formulations in thebeauty industry.

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