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IN THE NEWS: Tapping the Microbiome Opportunity: Instagram’s Top Skincare Contenders

In 2022, the market formicrobiome-focused products was valued at $381.5 million, with a projected CAGRof 10.9%, reaching $835.2 million by 2030. Consumer interest inmicrobiome-focused skincare is evident, with 50% of US adults expressing adesire to try these products. Key brands like REN Cean Skincare, KORRES, andDr. Barbara Strum are capitalizing on this trend, emphasizing holistic andscientifically-driven skincare. The collaboration between KIND TO BIOME andJennifer Carlsson analyses Instagram's top trending microbiome-focused brands,highlighting the growing importance of microbiome-focused formulations in thebeauty industry.

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The Skin Microbiome: The Lens That Will End the Natural vs Synthetic Debate
The consumer demand for skin microbiome-gentle products along with the development of such products, will likely prompt brands to downplay their communication around the “naturalness” of their products.
The Skin Microbiome is Concept- and Legacy-Neutral, and its Coming for The Entire Beauty Industry
It is becoming increasingly evident that the research around the skin microbiome is becoming the most engulfing thing that has happened to the beauty industry for a very long time.
The Evolution Towards "Clean Beauty 2.0" is Underway, with the Skin Microbiome at its Core
“Clean Beauty 2.0” will describe products that do not negatively impact the health of our skin. These products will be skin microbiome-gentle.
Skin Microbiome Claims: Sticking with the Second-Best Cosmetic Claims while Science, Technology and the Regulatory Landscape Matures
While this field remains unregulated it seems that ‘’skin microbiome gentle’’ is currently the most relevant microbiome related claim. Meaning a product that does not interfere with the balance of a healthy microbiome.
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KIND TO BIOME offers independent and accessible product-microbiome testing. KIND TO BIOME also offers a new quality mark that assures skin and scalp microbiome-gentleness of products and ingredients.
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